Leading developer reveals 2019 outstanding business plan

By Ha My    January 13, 2019 | 06:30 pm PT
In addition to focusing on housing by introducing about 4,400 units, Novaland is set for a major foray into tourism, with 2,300 hospitality units and a tourism service ecosystem on the anvil.

The three brands that will spearhead the ecosystem effort are NovaHills, NovaBeach and NovaWorld.

The strategy is to focus on locations with great tourism potential, like Phu Quoc, Can Tho, Ho Chi Minh City, Ba Ria - Vung Tau, Phan Thiet - Binh Thuan, Ninh Thuan, Cam Ranh - Khanh Hoa, Quang Nam and Da Nang.

The group plans a whopping 2,300 units in these areas.

NovaTourism will focus on eight main areas.

Show villas at NovaBeach Cam Ranh. 

Show villas at NovaBeach Cam Ranh. 

The first is accommodation, which involves building hotels and resort complexes operated and managed by internationally well known companies.

The group will also create real estate products for investment (villas, condotels, second homes) with high liquidity and long-term profitability for customers.

The tourism service ecosystem will cooperate with other firms on developing passenger transport, other logistics operations, franchizing, launching culinary services, and operating modern shopping spaces.

The group’s tourism focus will also see it get involved in the entertainment industry, building water parks, theme parks, aquariums, zoos, golf courses and integrated entertainment centers. These will help attract and extend the stay of domestic and foreign tourists. In addition, it will contribute to building a tourism brand for the locality.

The NovaHills brand will involve projects of less than 100ha in areas with hilly landscapes. The first project launched under this brand is the NovaHills Mui Ne Resort & Villas (in Phan Thiet, Binh Thuan).

NovaBeach projects will also involve land areas of less than 100ha located in coastal areas. The brand’s first project, the NovaBeach Cam Ranh Resort & Villas (Cam Ranh, Khanh Hoa), is preparing to debut.

The NovaWorld brand, meanwhile, will build entertainment complexes on areas of 100ha or more. They will have resort villas, hotels, second-homes, commercial townhouses and so on, combining them with high-class entertainment facilities, including theme parks, wild zoos, golf courses, and so on.

Each cluster will follow a main theme, creating its own accents in selected localities like Ba Ria - Vung Tau and Phan Thiet - Binh Thuan. It is expected that this year, the company will introduce a project in Phan Thiet (Binh Thuan) and another in Ba Ria - Vung Tau.

Novaland has started to build strategic partnerships with many leading brands in the world and in the country to deploy high quality tourism services.

It has signed a strategic cooperation pact with the Minor Hotels global corporation in managing and operating seven hotel - resort areas with a total of more than 3,500 rooms.

They has also signed a partnership with the Greg Norman Golf Course Design Company to develop four Greg Norman branded golf courses.

The group has assigned the Hoa Binh Group as the construction contractor for the project in Cam Ranh, Khanh Hoa and Ricons for the project in Phan Thiet, Binh Thuan.

Strategic partnership signing ceremony between Novaland and Hoa Binh Corp for NovaBeach Camranh Resort & Villas project in Cam Ranh, Khanh Hoa.

Strategic partnership signing ceremony between Novaland and Hoa Binh Corp for the project in Cam Ranh, Khanh Hoa.

In addition, the group is working with the Boston Consulting Group (BCG) on "Developing Mekong Delta Tourism to adapt to Climate Change."

In 2018, the Group put into operation the Azerai Can Tho resort and Anantara Mui Ne resort. By the end of the year, it developed and delivered over 6,000 quality real estate products to customers.

Through a journey of more than a quarter century since its inception, Novaland has become one of the leading real estate developers in Vietnam with over 40 housing projects in HCMC alone. Totally, it has more than 26,000 diverse products, serving about 250,000 customers.

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