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In early August, some Apple authorized resellers (AARs) in Vietnam lowered the price of iPhone 14 Pro Max to less than VND26 million, the lowest since its launch in October 2022.
Di Dong Viet is selling iPhone 14 Pro Max for VND25.7 million, Hoang Ha Mobile for VND25.9 million, CellphoneS and FPT Shop for VND26.4 million, and The Gioi Di Dong (Mobile World) for VND26.7 million.
The current price of iPhone 14 Pro Max at AARs is some VND5 million lower than the smartphone sold at Apple Store Online Vietnam.
Phung Phuong, a manager of Di Dong Viet, said the price decline stemmed from both Apple’s assistance given to AARs and their own efforts.
Besides iPhone 14 Pro Max, other models of Apple have seen selling prices drop by VND300,000-500,000 per unit. The prices of iPhone 14, iPhone 14 Plus, and iPhone 14 Pro currently are at least VND18.5 million, VND21 million and VND23.6 million, respectively.
The manager of a big AAR said the prices of iPhone 14 models have decreased the most drastically.
After 10 months of being sold in Vietnam, the price of iPhone 13 Pro Max declined by 15.7% to VND26.9 million from VND31.9 million.
The third quarter is always a quiet period for the market as users wait for a new model of iPhone, usually launched in September and sold in October in Vietnam.
However, this year the price competition has become more intense, forcing AARs to offer big discounts to attract users.
"This may be the bottom price of iPhone 14 Pro Max, and the price race is showing signs of ending," a manager of Hoang Ha Mobile said.
In addition to smartphones, AARs have lowered selling prices of other Apple products by VND0.5-1 million per unit to lure customers before the new school year starts in September.
This year, AARs in Vietnam not only compete with each other but also with Apple when its online store is offering students many incentives and promotions.
