Hung Thinh signs strategic deals to boost tourism in Quy Nhon

Nguyen Van Cuong (L), Vice Chairman of Hung Thinh, II-Dong Kwon (R), BCG Vietnam CEO, and Ngo Hoang Nam, chairman of Quy Nhon People's Committee (C) at the ceremony. Photo by Hung Thinh

Strategic partnership with Vietravel

Hung Thinh and Vietravel will exploit and optimize the strengths of their ecosystems for the development of resort real estate, travel, aviation services, build tour packages, and design new travel routes.

The two companies will jointly support the exploitation and promotion of their images at identification points at home and abroad. They will also focus on actively applying digital technology in resource management and service implementation to bring experiences to and enhance the enjoyment value for visitors.

Nguyen Dinh Trung (L), chairman of Hung Thinh Group, and Nguyen Quoc Ky (R), chairman of Vietravel's Board of Directors, sign a comprehensive strategic cooperation agreement between Hung Thinh Group and Vietravel Company. Photo by Hung Thinh

For the Quy Nhon market, Hung Thinh and Vietravel will jointly carry out promotion programs and connect with potential international tourism markets in Europe, the U.S., Australia, Japan, South Korea, and Hong Kong to affirm its advantages as a coastal city on the regional and international tourism map.

"Binh Dinh Province targets to attract 3.4 million visitors. Cooperation between reputable large enterprises in the industry like Vietravel and Hung Thinh Corporation is needed," Nguyen Quoc Ky, chairman of Vietravel's Board of Directors, said.

Ky hoped cooperation would extend to other business sectors as part of the strategy to revitalize the tourism industry as well as the Vietnamese economy in general.

Besides Vietravel, Hung Thinh has also teamed up with Boston Consulting Group to develop a tourism project in Quy Nhon until 2030.

It has also signed a strategic cooperation agreement with Quy Nhon University, National University Pegasus International for a tourism training project to meet high-quality human resource demand in the locality.

Cooperating with these important partners, Hung Thinh Group aims to create better momentum for Quy Nhon's tourism to reach regional and international levels.

At the signing ceremony, Quy Nhon People's Committee, Boston Consulting Group, and Hung Thinh Corporation also inked an agreement to build a tourism development project that aims to turn the coastal city into a leading destination in Asia. Accordingly, the project will focus on a comprehensive plan for sustainable and safe tourism. It will also focus on affirming the inherent potential and position of Quy Nhon in the domestic market as well as exploiting the potential in the high-end tourism segment, ensuring tourism growth.

"Setting up a project for Quy Nhon's tourism development until 2030 is one of the key tasks of the city. It helps to realize the vision and development goals of the city. Tourism development, one of five pillars of socio-economic growth, will improve the life quality for people in the locality," Ngo Hoang Nam, chairman of Quy Nhon People's Committee, said.

"Through the strategic cooperation agreements, enterprises committed to accompanying Quy Nhon in sustainable tourism development commensurate with its potential," he added.

"Quy Nhon has potential for further tourism development since it has a deep-water port like popular tourism destinations Hong Kong and Singapore, where tourism plays an important role in economic growth of the locality," said II-Dong Kwon, managing director of BCG Vietnam.

"We are working on building a vision so this city can become a leading tourism destination in Asia and the world," he revealed.

High-quality human resources needed

With the speedy development of the tourism industry in recent years, Quy Nhon is facing a shortage of high-quality human resources that meet international standards. To satisfy the demand, Hung Thinh Group signed a cooperation agreement with Quy Nhon University and Pegasus International School to deploy full-time and short-term training programs.

Hung Thinh Land has decided to sponsor the program with VND100 billion ($4 million) in three years. The funding will be used to support training, providing 10,000 jobs in five years to tourism workers in Binh Dinh.

On behalf of Hung Thinh Corp, Le Trong Khuong, general director of Hung Thinh Land (L) donated VND100 billion to Binh Dinh People's Committee to develop human resources in tourism. Photo by Hung Thinh

"Hung Thinh Group actively cooperates with leading local and foreign enterprises to promote Quy Nhon's tourism brand, contributing to socio-economic development," Nguyen Dinh Trung, chairman of Hung Thinh Group.

"With our strengths and experience, we accompany the Quy Nhon tourism industry to realize its Asian vision," he said.

Currently, Hung Thinh and its member units have implemented a series of large-scale real estate projects in the locality, contributing to the economic development of the coastal city. The projects include Quy Nhon Melody apartments, Grand Center Quy Nhon apartment complex, and Richmond Quy Nhon commercial urban area.

Hung Thinh Group is devoting a lot of enthusiasm to developing a world-class tourism - resort - entertainment complex with a scale of 1,000 hectares on Hai Giang peninsula with a total investment of more than VND47,000 billion in phase 1, of which invested more than VND5,000 billion in many priority items.

This complex is expected to become a busy tourist, resort, and smart commercial center, gathering a series of impressive utilities like a water music complex, 5-star hotel, 18-hole golf course by Greg Norman, and theme park.

The project is the strategy of Hung Thinh Corporation and an important milestone of Quy Nhon's journey to become the leading destination in Asia.