Elevator digital media forum coming to HCMC

The "Leading the New Era of Advertising: Building Elevator Digital Media" forum is set to take place at Sheraton Saigon, organized by MMA Global, Chicilon Media, and Kantar Media.

The event promises to gather leading companies to explore new trends, gain in-depth knowledge, and bring new opportunities for sustainable cooperation.

Many speakers are leading experts in the field of media and advertising, with more than 300 attendees who are business owners and senior managers.

The organizers said that the forum is not only a place to share knowledge but also promotes cooperation between parties.

Attendees have the opportunity to interact with leading experts, participate in discussions, and delve into the latest developments in the digital out-of-home (DOOH) media industry.

An elevator lobby with advertising screens of Chicilon Media. Photo courtesy of Chicilon Media

According to Phan Bich Tam, Director of MMA Global Vietnam, the role of DOOH lies not only in its large and diverse reach but also in creating unique experiences and interactions with customers.

Elevator media stands out with its confined environment, making messages easy to access and remember.

The close and frequent contact within this space brings high efficiency, attracts attention, and creates interaction with viewers.

"Elevator digital media is an advertising channel helping to increase brand recognition effectively and creatively," Tam said.

With the desire to provide the most in-depth knowledge in the field, the forum on Aug. 29 will discuss many topics.

Notable contents are elevator digital media trends in the world, consumer behavior, advantages of elevator media channels, and success stories from typical promotional campaigns.

According to the organizers, the event will help businesses keep up with information to continuously innovate and maintain competitive advantages.

Chicilon Media said that with a network of more than 40,000 screens in major cities, the elevator media channel can currently reach 40 million key consumers per day.

Over 700 brands have partnered with the company in recent times.

"Our media channel creates a high level of interaction in narrow spaces like elevators, where people have to go through at least once or twice a day, thereby attracting a large number of potential advertising customers," said a representative of Chicilon Media.

The company has a 93% market share according to exploitation standards in Vietnam.

With nearly 20 years of experience and a large elevator advertising network, it has accompanied many partners in large media campaigns combining technology and creativity.

Interested businesses can register to participate in the Building Elevator Digital Media Forum.

The event includes a workshop taking place from 1-6 p.m., followed by a cocktail party. For more details and reservations, see here.