Vietnam beats global average in sustainable lifestyles

Forty seven percent of respondents in Vietnam said they had supported a socially responsible company last year, against a global average of 33 percent, the survey by research company GlobeScan and digital payment firm Visa said.

Eighty two percent said they had sought out information related to healthier lifestyles last year, well above the global average of 56 percent.

The survey, which polled 27,000 people in 27 countries and territories, also found that people in Vietnam are taking proactive steps towards healthier and more sustainable lifestyles.

Ninety percent said they had made changes to their lifestyles last year to be more environment-friendly, and 87 percent made changes to be healthier.

Vietnamese also display a high interest in environment-friendly lifestyle choices, with 81 percent saying they had sought out information about them last year against a global average of 47 percent.

"It is encouraging to see that consumers in Vietnam are already taking concrete steps to lead healthy and sustainable lifestyles," Dang Tuyet Dung, Visa country manager for Vietnam and Laos, said.

Asked what companies could do to help them live healthily and sustainably, Vietnamese listed a desire for new products that are better for both people and the environment as a top priority.