HCMC to kick off biggest ever shopping promotion campaign

By Thi Ha November 9, 2021 | 07:09 pm PT

A customer buys discounted products at a supermarket in HCMC. Photo by VnExpress/Hong Chau

HCMC will see its biggest ever shopping promotion campaign from Nov. 15 to Dec. 31 with discounts allowed to exceed the country’s 50 percent cap.

Some 300 companies in the finance and banking, consumer goods, technology, services and other sectors have registered to take part in ‘Shopping Season 2021’ both offline and online, a Department of Industry and Trade official told VnExpress.

There will be 400-450 booths selling food, fashion and consumer items at the Phu Tho Sports Gymnasium in District 11 as well as on a website created by the department.

The department has called on the city people’s committee to organize the ‘Shopping Season’ sale twice a year, from June 15 to July 15 and from Nov. 15 to Dec. 15, and make it a regular event like the Great Singapore Sales, the U.S.’s Black Friday and Malaysia’s Year End Sale.