Fruit, vegetable exports may hit $10B this year

Total shipments were estimated at $8-8.4 billion in 2025, an 18% growth from the year before, according to the Vietnam Fruit and Vegetable Association.

This is an impressive achievement amid continued volatility in global trade, indicating the improving competitiveness of Vietnamese farm produce in international markets.

The strong performance stems from a mix of favorable factors. Demand in major markets such as China, the U.S., South Korea, Japan and the EU has recovered substantially. Meanwhile, more Vietnamese fruits have been granted official export access to demanding markets, opening fresh room for growth.

Nguyen Thanh Binh, the association's chairman, said growth in exports in recent years has shifted beyond seasonal surges to a clear upward trend. A stronger focus on quality, traceability and compliance with market standards is helping Vietnamese produce secure a firmer foothold in global supply chains.

China remains the largest market, accounting for a major share of shipments. However, it also presents the most challenges to the industry, Binh noted.

Durians being inspected for export at a warehouse. Photo by VnExpress/Linh Dan

Despite a strong rise in export value, shipments to China are still prone to disruptions due to market fluctuatations and import policy changes.

Dr. Nguyen Dinh Bich, an agricultural economics expert, noted that the sector’s biggest weakness lies in production organization. While growth is rapid, it is not yet firmly rooted. Without stronger linkages from raw material zones to processing and distribution, the industry will remain vulnerable if major markets tighten standards or amend regulations.

Lessons from past congestion at border gates therefore remain highly relevant, especially as importing countries continue to raise requirements on quarantine, food safety and sustainability.

Towards the $10 billion target

Despite these challenges, the long-term outlook remains positive. On the back of continuous double-digit growth in recent years and Vietnam's ranking among the world’s 25 largest trading nations, the association believes exports could reach $10 billion as early as 2026.

Many enterprises consider this target feasible if existing bottlenecks are addressed. A representative of the Tien Giang Vegetables and Fruits Joint Stock Company said there remains potential for processed goods and premium fresh fruit. However, businesses need stable policies on raw material zones, logistics and market access.

Logistics costs, particularly cold-chain logistics, still account for a large share of expenses, undermining competitiveness compared to regional peers.

Experts stressed the need for comprehensive and long-term solutions, including concentrated farming zones, standardized production unit codes and certified packing facilities aligned with market demand. Diversifying export markets and increasing the share of processed goods are also seen as essential.

Binh added that continued government support in market access, standards harmonization and credit and logistics infrastructure will be key to ensuring sustainable growth.