Vietnam top 100 brands valued at $38B

Viettel retained its leading position for the 10th consecutive year with a brand value of nearly $7.4 billion, the U.K.-based brand valuation consultancy said.

The company strengthened its market presence by expanding its 5G network to target 99% population coverage by 2030 and forming a strategic partnership with global payments company Visa to promote electronic payments.

Vinamilk, valued at over $2.6 billion, ranked second, followed by Vietcombank, whose brand value rose 16% to $2.4 billion.

Six banks made it into the top 10, with Military Bank showing the fastest growth, rising by 87% to $1.6 billion.

Although the total value of the top 100 brands fell, several sectors recorded notable growth, including automobiles (49%), real estate (27%), logistics (25%), aviation (15%), and technology (10%).

The real estate sector was led by Vinhomes, a subsidiary of Vingroup.

The technology sector grew by 10%, with FPT’s brand value rising 18% to $1.2 billion thanks to digital service expansion and technological innovation.

Vietnamese brands have demonstrated resilience, Alex Haigh, Brand Finance’s managing director for the Asia-Pacific, said.

Brand Finance evaluates 6,000 of the world’s largest brands annually and publishes more than 100 reports, ranking them by sector and country.