Apple leads in Vietnam smartphone awareness survey

By Nguyen Quy   December 30, 2020 | 12:30 am PT
Apple leads in Vietnam smartphone awareness survey
Apple's iPhone 12 product is on sale at a store in Hanoi, November 2020. Photo by VnExpress/Luu Quy.
Apple is the most popular smartphone brand in Vietnam with 46 percent of respondents thinking about it first.

Samsung is second with 36 percent, followed by Oppo (9 percent) and Nokia (2 percent), according to a survey of nearly 600 respondents conducted by Ho Chi Minh City-based market research firm Q&Me.

Top reasons cited for favoring Apple were high quality (78 percent), good brand (71 percent), good security (65 percent), good design (59 percent) and good camera (57 percent).

The survey found Apple was much loved by young people, while Samsung was popular among those aged 30 and above.

The survey’s results also showed 79 percent of Vietnamese users buy smartphones at electronics chain stores, 14 percent from e-commerce sites and the remaining from friends or relatives.

It says 44 percent of Vietnamese users give highest consideration for Apple products for their next purchase, followed by Samsung (26 percent) and Vingroup's Vsmart (6 percent).

Hundreds of Vietnamese people last month queued up in front of Apple stores to become the earliest owners of iPhone 12.

Around 75 million people, or almost 80 percent of the country’s population, use smartphones, according to We Are Social, a social media marketing and advertising agency.

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