South Korean TV brands dominate Vietnam market

By Dat Nguyen   December 8, 2022 | 03:00 pm PT
South Korean TV brands dominate Vietnam market
A person watches a Samsung TV. Photo obtained by VnExpress
South Korean TV manufacturers Samsung and LG account for more than 50% of Vietnam’s market share, ranking first and third place respectively.

Samsung leads with a 35-40.5% share of the market for each month between October last year and this year, according to Thanh Nien newspaper quoted a report by German market research company GfK.

Japan’s Sony followed at 15-19.8%, and South Korea’s LG came in the third place at 14.1-16.1%.

Chinese brand TCL came in fourth place, followed by Thailand’s Casper, China’s Mi and CooCaa.

Market analysts have said that Samsung and LG in recent years have gradually been gaining the trust of Vietnamese users who traditionally favor Sony.

Other Japanese brands, such as Panasonic, Toshiba and Sharp, have been struggling to compete in the TV segment in Vietnam and have stopped assembling their TVs in the country.

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