Rubyglow pineapples sold out for $400 each in US

Only 50 of the rare fruit, each weighing around 800 grams, were sold in the U.S. by California-based specialty fruit seller Melissa's Produce, according to USA Today.

Over the first few weeks, only half of the pineapples were sold, most of them to restaurants in Las Vegas and Southern California, CNN reported, citing Robert Schueller, director of public relations at Melissa’s Produce.

However, by Monday afternoon, the retailer’s website had listed the product as sold out.

The sellout was attributed to Americans’ interest in new fruit varieties in recent years and willingness to shell out for exotic options.

Commenting on the demand for specialty produce in the U.S., Cindy van Rijswick, fresh produce strategist for Rabobank’s global research team, said: "There’s always a niche market for high-end restaurants, food enthusiasts, or specific online platforms."

Developed in Costa Rica over a 15-year period, the Rubyglow pineapple is patented in the U.S.

According to its producer, Fresh Del Monte Produce, the fruit boasts a deep red exterior, vibrant yellow flesh, and a unique sweet flavor, as noted by the wholesaler.

The pineapple requires two years to grow, and its limited seed availability contributes to its scarcity in the global market.

Del Monte mentioned that only a few thousand units will be produced this year.

The high-end fruit was first launched in China earlier this year during its Lunar New Year holiday, Business Wire reported.