Malaysian car brand Proton returns to Singapore with EV estimated at $134,000

The model, e.MAS 7, was showcased at The Car Expo 2025 held in the city-state over the weekend, Malaysian newspaper The Star reported.

It comes in two variants, Prime and Premium, both of which feature a high-performance 12-in-1 electric drive system and an Aegis short blade battery.

Proton has said that the vehicle will be launched in Singapore as a limited Founders Edition and that its return to the city-state was in line with Singapore’s push toward greener mobility.

It noted that EV adoption in the city-state has been rising steadily, with market share growing from 12% in 2022 to 18% in 2023 and expected to hit 55% by 2027.

The e.MAS 7 could arrive in Singapore showrooms as early as this August, according to Singapore news site Mothership.

Local dealer Vincar, which has been appointed as Proton’s official distributor, will open a flagship showroom in the Leng Kee motor belt.

While Proton has not officially revealed prices in Singapore, car news portal Paul Tan estimated that the e.MAS 7 could start at around S$174,000.

In Malaysia, the model is priced from RM105,800 (US$32,400) for the Prime variant and RM119,800 for the Premium. It was the country’s best-selling EV in the first four months of 2025.

Proton vehicles were last sold in Singapore in 2014 through its subsidiary before Chinese automotive group Geely acquired a stake in the company and revamped the brand's product lineup, according to The Straits Times.

Geely also owns several other auto brands in Singapore, including Lotus, Polestar, Volvo and Zeekr.