Chicilon Media partners with VTC to enhance competitiveness in media advertising market

The cooperation is established on the basis of effectively exploiting existing potential and promoting the advantages of each party.

Accordingly, both companies can expand and diversify program production and business activities, improve modern communication efficiency, and increase competitiveness in the market, aiming to become comprehensive, long-term, and sustainable partners.

VTC Digital Television will support with communication campaigns to help increase Chicilon Media's brand awareness and promote its activities in Vietnam through the station's national television and media channels.

Representatives of VTC and Chicilon Media at the media cooperation signing ceremony. Photo courtesy of Chicilon Media

At the signing ceremony, Tran Duc Thanh, Director of VTC Digital Television, said that both companies share the goal of developing users and increasing revenues.

Although they are implementing different business forms, they can still cooperate, becoming partners to meet the requirements and challenges of the new media market.

"The cooperation is expected to open up new directions for business development strategies that are in line with the trends in this new era, promoting growth in the advertising and television sectors in Vietnam," Thanh said.

The signing ceremony between two companies. Photo courtesy of Chicilon Media.

Guo Zhi Feng, Chairman and General Director of Chicilon Media, said that the cooperation demonstrates Chicilon's desire to stand side by side with VTC Digital Television so that both sides can expand the market, contributing to the growth of the digital media industry in Vietnam.

"With the right strategic orientation on the basis of a mutually beneficial cooperation, working side by side, sharing resources, and overcoming challenges, VTC and Chicilon Media will together bring the best benefits and experiences to customers," Guo said.

Established in 2004, VTC currently owns a multi-platform media and television system including 15 television channels, VTC News online newspaper, and VTC NOW Digital Content Center.

The station's programs are broadcast widely across many transmission, broadcasting, and media infrastructures.

Chicilon Media’s team experienced the open broadcast space at VTC. Photo courtesy of Chicilon Media

Chicilon Media currently owns a 5-channel media network: elevator TV, elevator poster, supermarket poster, airport poster, and large airport LED.

It has just reached the milestone of 36,000 elevator digital advertising screens in Hanoi, Ho Chi Minh City, and Da Nang, accounting for 92% of the market share.

In addition, the company also has a system of 30 professional LED screens at key airports nationwide.

It is committed to creating a solid foundation in advertising and business with VTC Digital Television, making the station's convenient services, quality television products, and outstanding activities widely available to a large number of people across the country.

The two companies agreed that they would provide optimal conditions to promote each other's media services and products.

At the same time, they also support and prioritize the transmission of strategic products in each phase of the partnership to the available infrastructure to help each other’s production and business activities achieve the best efficiency.