Chicilon Media partners with MMA Executive Dialogue 2025 through digital media network

The company utilized digital elevator screens and large LED displays at Noi Bai Airport to maximize event exposure and audience interaction.

According to Chicilon Media, Vietnam's healthcare and medical sector is experiencing strong growth, leading to increased competition among brands and investors.

Speakers sharing at the event. Photo courtesy of Chicilon Media

The event, organized by MMA Global Vietnam, convened over 100 marketing professionals from pharmaceutical companies such as Traphaco, Tam Binh, Thai Minh, Hoa Linh, Herbalife, and Pharmacity. Industry leaders explored strategies and market trends in healthcare marketing, highlighting the industry's adaptation to digital transformation.

As a media partner, Chicilon Media implemented a communication strategy that executed a strategic digital media campaign. The use of digital elevator screens and LED displays provided broad coverage, with an estimated reach of over 500,000 potential customers.

Traphaco's representative speaking at the event. Photo courtesy of Chicilon Media

At the event venue, digital screens were also used to display industry insights and interactive content, contributing to the professional atmosphere and audience engagement. A company representative noted that integrating online and offline media optimized audience reach and reinforce the event's messaging.

Nguy Quoc Anh, PR Manager at Traphaco, shared that digital elevator ads have become an effective channel for reaching high-end customers through high-frequency exposure and targeted messaging.

Event information is promoted through digital display systems. Photo courtesy of Chicilon Media

Similarly, Chu Thanh Nga, Marketing Director of Tri Khang, emphasized the role of digital media in consumer engagement, stating that strategic placement at key touchpoints allows brands to seamlessly engage target audiences.

The discussions at the MMA Executive Dialogue 2025 provided insights into evolving marketing approaches in Vietnam's healthcare sector, reflecting the industry's ongoing shift toward digital strategies.