Chicilon Media partnering with Oppo media in Vietnam

Thanks to its extensive network of digital media devices, Chicilon Media accompanies Oppo in expanding its market, continuously launching many marketing strategies.

Accordingly, the company helps Oppo increase its brand awareness and become one of the most prominent phone brands in Vietnam.

A Chicilon Media representative said that from 2021 until now, Oppo’s advertising content has been broadcast during peak hours, such as from 7 a.m. to 8 p.m. in office buildings, and from 7 a.m. to 10 p.m. in apartment buildings.

The content is repeated 360 times per day, contributing to increasing Oppo brand awareness among its middle- and high-end customers.

In the coming period, the two companies will continue to accompany each other’s market expansion plans, giving users a diverse perspective on the electronics company’s product ecosystem.

"Chicilon's marketing strategy and promotion methods have become a launch pad, contributing to helping Oppo fully convey information to consumers while also developing stably in the market," an Oppo representative said.

People watch Oppo ads while waiting for the elevator. Photo courtesy of Chicilon Media

Chicilon Media currently owns multiple major digital media channels, including elevator TV and posters, supermarket TVs, airport posters and large LED screens.

Chicilon is presented in more than 3,800 luxury office buildings and apartment complexes with 37,000+ screens, occupying 92% of the market share according to operating standards. The company’s media network also covers 16 airports and 41 supermarkets in big cities such as Ho Chi Minh City, Hanoi, and Da Nang.

Oppo products promoted on an elevator display system. Photo courtesy of Chicilon Media

Guo Zhi Feng, Chairman of Chicilon Media, said that the advantage of elevator digital media is that it can ingrain brand information deeply into the trajectory of work and daily life.

The screens are placed in places where people have no choice but to view it, and in locations where it will be less affected by the outside environment.

Furthermore, elevator media is not limited by cookies or ad-skipping features.

From home to office, shopping malls, supermarkets, or on travel routes, anywhere and at any time, brand advertising closely follows customers.

Therefore, information about Oppo's new products and features easily penetrates users' minds, contributing to increasing the effectiveness of their products’ promotion campaigns.