Chicilon Media dominates Vietnam's elevator advertising market with over 90% share

The report highlights Chicilon Media's overwhelming dominance in the number of standardized advertising screens across high-rise buildings in Ho Chi Minh City and Hanoi. The combined share of other providers in the sector remains under 10%.

Chicilon Media's advertising screens are placed in prime lobby locations. Photo courtesy of Chicilon Media

A Chicilon Media representative attributed the company's leadership to its long-standing focus on effectiveness over expansion. Rather than pursuing aggressive screen volume expansion, the company prioritizes site selection and strict adherence to building standards, focusing on locations with high foot traffic and audience engagement potential.

Eligible buildings must have a minimum floor area of 380 sqm and at least 12 floors to ensure sufficient elevator usage and wait times—factors that optimize advertising exposure frequency and audience recall retention. Screens are positioned directly facing elevator doors or along key sightlines inside elevators, strategically avoiding low-visibility corners.

According to Kantar Media, screens placed opposite elevator doors deliver a 95% brand visibility rate. Additionally, 82% of people in buildings equipped with these screens could recall advertised product categories, affirming their effectiveness.

Chicilon Media maintains a focused operational scope within premium locations—central business districts, high-end offices, and densely populated residences—deliberately excluding suburban areas with lower traffic and occupancy rates.

The company upholds the principle that "every screen must deliver value, and every display must yield results."

At the recent "FMCG 2025: Product Innovation and Effective Media Strategies" forum, survey results showed Sabeco's brand recognition on Chicilon Media screens reached 98%, with 74% of respondents saying they chose Saigon Special beer after viewing the ads. The company cited this as evidence of elevator advertising's direct influence on consumer decisions.

Over 800 partners utilize Chicilon's media channel. Photo courtesy of Chicilon Media

As brands demand more from advertising—measurable outcomes, not just impressions—Chicilon Media continues to lead with its focus on "quality, stability, and precision." The company carefully curates its network, integrates third-party auditing tools like those from Kantar Media and NielsenIQ, and stays ahead in consumer targeting.

The company's executives said these results reaffirm its position as a market leader and reflect a broader commitment to evolving Vietnam's outdoor advertising sector through stronger metrics and campaign performance standards.

Looking ahead, Chicilon Media plans to maintain a selective growth strategy while helping define industry benchmarks for elevator advertising, reinforcing its vision to raise the bar in Vietnam's out-of-home media landscape.