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Bayer Vietnam launches positive energy campaign

By Phong Van   July 14, 2022 | 04:00 am PT
Berocca Performance Mango, a brand of Consumer Health Bayer, has launched a campaign to affirm its commitment to raising awareness and comprehensively improving the health of consumers.

The "Strengthen Energy to Radiate Positivity" campaign was kicked off by the Positive Energy Trip event and 2PM Turns on Positivity MV.

Following the opening event, a series of online and offline activities radiating positive energy to the community will be organized. This campaign affirms Bayer's focus on supporting consumers to practice self-care for a healthy life, thereby bringing long-term benefits for the community with the vision "Health for All, Hunger for None."

The event was launched with the participants of Vietnamese KOLs. Photo by Bayer Vietnam

The event was launched with the participants of Vietnamese KOLs. Photo by Giang Do

The Positive Energy Trip took place on July 9 at Vietnam National University dormitory in HCMC's Thu Duc City with the participation of popular celebrities including Isaac, the brand ambassador, Jun Pham, Mlee, Lien Binh Phat, and up to 1,000 young and dynamic participants.

At the event, singer Isaac, for the first time, performed the campaign's theme song - "2PM Turns on Positivity" - and interacted with fans and other guests to share his positive life experiences. The vibrant tune of the song together with flashmob performance brought joyful moments to all participants.

The importance of mental health is increasingly recognized in society today. According to World Health Organization (WHO) data, in the first year of the Covid-19 pandemic, the global prevalence of anxiety and depression increased by a massive 25 percent, meaning in every four individuals, one can be suffering from stress, fatigue or mental depression.

Isaac, the brand ambassador, performs at the event. Photo by Giang Do

Isaac, the brand ambassador, performs at the event. Photo by Giang Do

Physical fatigue and mental breakdown heavily affect the quality of life of each person and of surrounding people too. Thus, taking care of physical health and fueling the mind with positive energy every day is vital to stay happy, optimistic, and productivity, to perform better in school and work, to create more values in life, and thereby spreading positivity to everyone.

Isaac said: "Initially, I was not very conscious about recharging during work, especially the time after 2 p.m. when I used to get mentally and physically exhausted. Thanks to this campaign by Berocca Performance Mango of Bayer, I have been paying more attention to my health and am more conscious about practicing self-care. It is an honor to collaborate with the brand in advocating self-care practice and radiating positive energy to the audience. I hope that this meaningful campaign as well as my new MVcanhelp to boost up energy level in every audience and inspire them to embrace a healthy lifestyle".

Luigi Isabelo Dejos, head of Consumer Health Division at Bayer Vietnam, said: "While managing our busy day-to-day schedules, we need not just physical energy to keep our body function properly, but also positive energy to lift our mood and keep us stay productive and motivated.

Luigi Isabelo Dejos, Head of the Consumer Health Division at Bayer Vietnam,encouraged consumers to take control of their personal health.Photo byGiang Do

Luigi Isabelo Dejos, Head of the Consumer Health Division at Bayer Vietnam,encouraged consumers to take control of their personal health. Photo by Giang Do

"Launching the event with the participation from energetic KOLs, Berocca Performance Mango wishes to underline the role of positive energy in life, encourage everyone to take care of both physical and mental health, and radiate good vibes throughout the community," he added.

During the campaign period, Berocca Performance Mango will provide consumers many promotions at drugstores nationwide and on e-commerce sites.

For updated information, follow https://www.facebook.com/BeroccaVN.

This product is not medicine and not intended to diagnose treat cure or prevent any disease.

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