B2B shopping app taps Vietnam's e-commerce potential

The study showed online groceries was the only category to maintain steady and consistent growth since the beginning of the pandemic. Google searches related to online grocery stores in the second quarter of this year increased by 223 percent against the first quarter. The number of searches increased 11 times in July compared to May, and 3.6 times compared to June when the social distancing order under Directive 16 was implemented in some provinces and cities.

People pay more attention to fresh food, beverages, pre-packaged items, fruits and veggies as the searches of these items surge by 99 percent, 51 percent, 30 percent, and 11 percent, respectively, compared to the previous quarter. Thus, social distancing could be one of the factors driving the surge in demand for online supermarkets. With the growing necessity of purchasing essentials online, retailers are more likely to adapt to the digital platform.

Buy2Sell, a B2B platform for imported goods, launched a new application in December to compete in the e-commerce race in Vietnam. Buy2Sell's application focuses on high-end products, especially imported organic food, genuine cosmetics and other lifestyle items.

Domestic sellers, flexible delivery

From 2022, Buy2Sell will expand to allow domestic sellers on its platform instead of only international vendors as previously. It would still enable any buyer matching a seller’s MOQ (order minimum) to purchase goods at wholesale prices.

Buy2Sell has established a flexible delivery policy between sellers and buyers on its platform and application, where sellers can deliver the goods themselves to buyers instead of waiting for a long period of time. This helps buyers receive the goods quicker.

Buy2Sell launched a new application in December. Photo by Buy2Sell

Goods authenticity

All goods displayed on Buy2Sell will be authenticated from their origin. The quality of origin guarantees no imitations, fake goods, low quality goods to be distributed through this platform. Buy2Sell established a consumer protection policy on selling prices and warranties, under the commitment for all sellers.

Through its elaborate distribution system (both wholesale and retail) since 2015, and with a completely different market segment from other e-commerce players, Buy2Sell will become a known name. In the coming years, the company intends to strongly contribute to the development of Vietnamese technologies and bring changes to the consumer landscape.