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Vietnam needs to build national brands for fruits

Vietnam needs to build national brands for fruits

Vietnam must develop national brands for fruit products to increase added value and competitiveness in international markets, experts said.

Vietnam is fastest growing national brand: Brand Finance

Vietnam has become the fastest growing nation brand, with its value skyrocketing 29 percent to $319 billion in the latest global rankings.

Go organic: how to increase the value of Vietnam's rice exports

Go organic: how to increase the value of Vietnam's rice exports

In an attempt to become more competitive on the international market, Vietnamese rice exporters are finding their ways into new markets that are more demanding but willing to offer higher prices.

June 6, 2016 | 02:58 am PT

Failure to establish global brand holds back Vietnam's rice exports

Vietnam is one of the world’s largest rice exporters, but appears to be less competitive on the international market because it has failed to build a national rice brand name, said economist Vo Tong Xuan at a seminar on Thursday.

April 29, 2016 | 01:01 am PT

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