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Marketing
The reality of turning passion into profession as social media influencer
Despite opposition from his family, 18-year-old Duc Hai chose to forgo the university entrance exams to pursue a career as a key opinion leader (KOL), seeing it as a fast track to wealth.
TikTok, Facebook are outselling traditional retail channels: businesses
Burger King gets the stick for using chopsticks in TV ad
Vietnam’s top five brands increase value by $2.3 billion
Vietnam’s five most valuable brands were worth a combined $8.1 billion in 2018, up $2.3 billion or 39 percent against 2017, Brand Finance estimated.
January 14, 2019 | 10:28 pm PT
Vietnam tourism hamstrung by lack of funds for marketing
Vietnam seems to be losing the tourism promotion battle at home not to speak about globally.
December 4, 2018 | 12:07 am PT
Vietnam’s football coach opens up opportunities for South Korean businesses
The national team’s success in football-crazy Vietnam is proving beneficial for South Korean firms in the country.
August 31, 2018 | 09:40 pm PT
Vietnam's U23 football team trending online like 'tsunami'
Discussions on the Vietnamese U23 football team have increased 10 times on social media, becoming a fad topic there.
January 26, 2018 | 10:57 pm PT
H&M apologizes for racist ad, triggering protests in South Africa
The ad featured a black child wearing a sweatshirt that says 'coolest monkey in the jungle'.
January 13, 2018 | 07:29 pm PT
Hanoi spends $2 million on CNN ads to promote tourism, investment
The capital city will launch its advertising campaign over the next two years.
November 28, 2016 | 11:00 am PT
WHO urges curbs on online food marketing to children
Governments must do more to protect children from sophisticated online methods used to market unhealthy foods to them.
November 4, 2016 | 03:59 am PT
