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consumerism
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Thousands flood opening of H&M's first Vietnam store
Free gift vouchers were on offer for those lucky enough to squeeze into the store.
Fast fashion competition bursting at the seams in Vietnam
An increasingly wealthy population has global designer brands looking to stitch up the market.
Are young, urban Vietnamese spending too much?
Vietnamese Generation Z grew up during an economic boom; does it justify their 'urge to splurge'?
December 15, 2017 | 05:00 pm PT