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consumer trends in Vietnam
What’s the point of Black Friday’s 70% discounts if sellers double prices beforehand?

What’s the point of Black Friday’s 70% discounts if sellers double prices beforehand?

Retailers offered various “shocking deals” for this year’s Black Friday, but consumers cannot help feeling let down and cheated due to the “illusion of a discount.”
Auto sales rise by 24% in October

Auto sales rise by 24% in October

Auto sales hit high gear with 47% surge

Auto sales hit high gear with 47% surge

Coffee shops multiply despite rising business closures

Coffee shops multiply despite rising business closures

From small alleyway cafés to high-end chains, Vietnam now boasts over 500,000 coffee shops, according to data from the consultancy group Mibrand.
February 28, 2025 | 05:00 pm PT
Auto sales rise by 22% in 2024

Auto sales rise by 22% in 2024

More than 494,000 automobiles were sold in Vietnam last year, a year-on-year increase of 22%, thanks to a boom in sales in the fourth quarter.
January 15, 2025 | 04:34 pm PT
Supermarkets in Germany don’t give shoppers plastic bags

Supermarkets in Germany don’t give shoppers plastic bags

Supermarket workers in Germany do not provide single-use plastic bags at checkout. They use paper boxes and bags instead to encourage shoppers to bring their own reusable shopping bags.
December 26, 2024 | 03:09 pm PT
My wife criticizes me for being wasteful after I gifted her an iPhone

My wife criticizes me for being wasteful after I gifted her an iPhone

I bought my wife the latest iPhone as a birthday gift, only to be scolded for being wasteful.
December 24, 2024 | 03:16 pm PT
More Vietnamese choose saving over spending

More Vietnamese choose saving over spending

Despite a growing positive sentiment towards the economy and personal finances, more Vietnamese are choosing to save rather than spend.
November 27, 2024 | 01:29 am PT
Upgrading to latest iPhone every year costs less than buying milk tea daily

Upgrading to latest iPhone every year costs less than buying milk tea daily

Upgrading to the latest iPhone 16 Pro Max each year costs me just VND25,000 (US$1) per day, less than what some people spend on coffee or milk tea.
October 21, 2024 | 08:29 pm PT
Many people opt for priciest iPhones but only use their basic functions

Many people opt for priciest iPhones but only use their basic functions

I have several friends who always strive to be the first to buy the latest iPhone and choose the most expensive models despite not knowing what upgrades they bring.
October 6, 2024 | 03:15 pm PT
I don’t mind if people call me outdated for still using an iPhone 13

I don’t mind if people call me outdated for still using an iPhone 13

Some people laugh at me for still using an iPhone 13 in 2024, but I am unfazed because I have a car and a few houses before turning 40.
September 23, 2024 | 09:06 pm PT
Quiz: Which ASEAN country's consumers are the most financially optimistic?

Quiz: Which ASEAN country's consumers are the most financially optimistic?

Around 74% of consumers in this ASEAN country are confident that they will be financially better off by next June, according to a survey by lender UOB.
September 10, 2024 | 03:12 pm PT
Hybrid vehicle market grows as Vietnam dawdles on EV

Hybrid vehicle market grows as Vietnam dawdles on EV

Toyota used to dominate the market for hybrid vehicles, but now faces competition from a number of others, including some luxury brands.
September 2, 2024 | 08:22 pm PT
Businesses take a hit as bubble tea craze cools down

Businesses take a hit as bubble tea craze cools down

Bubble tea brands had a bad year last year due to dwindling demand and increasing pressure to lower prices to attract customers.
September 2, 2024 | 04:00 pm PT
Auto sales rise by 19%

Auto sales rise by 19%

Members of the Vietnam Automobile Manufacturers Association and Hyundai Thanh Cong reported a 19% jump in sales year-on-year in July to 34,200 units.
August 18, 2024 | 07:37 pm PT
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