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Livestreaming on social media, not the panacea it appears: sellers

Livestreaming on social media, not the panacea it appears: sellers

Tran Lam sells five different brands of goods through livestreams created in partnership with social media influencers, but has discovered that the more he sells the bigger his losses.

Chinese e-commerce giants entice cautious consumers with steep mid-year discounts

Chinese e-commerce giants entice cautious consumers with steep mid-year discounts

China's e-commerce platforms are competing fiercely in the country's first major shopping festival after the pandemic, offering steep discounts to entice frugal consumers in more worrying signs for an economy struggling to build momentum.

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