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Vietnamese consumers
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Many buy iPhones as symbol of luxury, not as practical choice
A lot of the people I know prefer iPhones over other brands despite their high prices just because they look “lavish.”
Many Vietnamese spend more on drinks than main meals: report
Forty-four percent of Vietnamese respondents said they are prepared to spend VND41,000 to 70,000 ($1.75-$3) on drinking coffee and bubble tea, which is more than for a main meal, a new survey found.
Vietnamese prefer digital payments
Phuong Thuy was dumbfounded when a shopkeeper handed over her bread but said they only accept cash and not online payments.
August 1, 2022 | 05:08 pm PT
Vietnamese consumers change spending habits
With steep falls in income a major impact of the pandemic in 2021, Vietnamese citizens have cut down spending on non-essential spending items.
December 26, 2021 | 12:42 am PT
Vietnam Airlines tops YouGov best brand ranking
National flag carrier Vietnam Airlines retained its healthiest national brand spot in a ranking by U.K.-based market research firm YouGov, despite Covid-19 impacts.
November 19, 2020 | 06:16 pm PT
Vietnamese more worried about tech takeover than regional peers
Vietnamese worry more about technology taking over their lives than their Thai and Myanmar brethren, a new report says.
June 21, 2020 | 04:48 pm PT
Coronavirus forces Vietnamese consumers to tighten their belts
Job losses, lower incomes and fear of an uncertain future mean Vietnamese are tightening their purse strings.
May 5, 2020 | 06:35 pm PT
Covid-19 impact: Vietnamese rediscover joy of eating at home
Vietnamese people are likely to eat out less and spend more time at home after life returns to post-Covid-19 normal.
April 9, 2020 | 01:00 am PT
74 pct of Vietnamese men to shop on Black Friday: survey
Seventy four percent of men in Vietnam and 84 percent of women are expected to shop during Black Friday, according to Picodi.
November 29, 2019 | 03:30 am PT
Vietnamese consumers buck trend as global confidence dips
Vietnamese people remain among the most optimistic consumers even as global confidence falls in Q4 2018, a survey finds.
March 10, 2019 | 11:17 pm PT
Coach Park a game changer for South Korean products
The success of Vietnamese men’s football team under coach Park Hang-seo has been a fillip for South Korean products.
December 26, 2018 | 08:23 pm PT
Vietnam now ranks among the world's top 5 most optimistic nations: Nielsen
The country's top position globally on depositing extra spare cash into savings remains unchanged.
February 21, 2017 | 11:11 pm PT
Vietnamese consumers keep silent after rights violated: survey
Complaints in the food and beverage sector were highest.
August 13, 2016 | 08:59 pm PT