Becca made headlines when she publicly revealed her lavish wedding to Amazon executive David Pownall at Lake Como, Italy, in late August. According to Vogue, the wedding took place at a villa with rental costs ranging from US$100,000 to $150,000. The New York Times described it as one of the most luxurious weddings of the year, while ELLE magazine estimated the cost between $3 million and $4 million, placing it alongside the weddings of Jeff Bezos and Lauren Sánchez, and Apple’s heiress Eve Jobs and Harry Charles.
Guests enjoyed dinner at a banquet table adorned with pink and green candles, arranged in a style reminiscent of French Queen Marie Antoinette's court.
At the ceremony, she wore three dresses, including the main wedding gown by renowned designer Oscar de la Renta, which featured peony patterns, paired with Van Cleef jewelry and a Tiffany Victoria wedding ring.
Becca Bloom's wedding. Video courtesy of Becca Bloom's TikTok
Becca joined TikTok in January and now has 4.3 million followers. She became a sensation by frequently sharing glimpses of her ultra-rich lifestyle and the luxury designs she owns.
Her viral videos within the #RichTok trend, described by lifestyle magazine L'Officiel USA as "a front-row seat to the lifestyles of the rich and extremely online," propelled her to wider recognition and earned her a place on TIME magazine's 2025 Most Influential Creators list.
Her other two wedding dresses were a 3D floral design by Oscar de la Renta and a Haute Couture gown by Chanel, designed by Karl Lagerfeld, accented with cream cone patterns. The "cream cones" detail was her "favourite indulgence" and an inside joke with her fiancé, their first date featured coffee and ice cream, and she is lactose intolerant, according to ELLE.
"I know my wedding wardrobe choices were bolder and more colourful than the traditional white palette, but I wanted the weekend to feel playful and fun," she told Vogue. "I tried on countless white gowns, but in the end, I followed what made me happiest and nothing felt more joyful than stepping into a giant flower."
She paired the dresses with René Caovilla high heels, featuring gemstone-adorned straps curving around her ankles like a snake.
Becca, 25, whose real name is Rebecca Ma, is the daughter of Simon Yiming Ma and Heidi Chou, Silicon Valley tech entrepreneurs and real estate investors. Her parents founded Camelot Information Systems, a software company based in Beijing.
Becca works in the fintech industry and co-founded Hearth Wireless Chargers, a brand that produces chargers for iOS and Android devices.
In her everyday life, Becca frequently dresses in luxurious outfits and accessories worth tens of thousands of U.S. dollars. On her social pages, she often posts about shopping for items from Hermès, Chanel, Dior, Bulgari, and Van Cleef & Arpels.
She once posted a video of her feeding her pet dog luxury pastries, which went viral with 13.7 million views, sparking mixed reactions.
She has a collection of Chanel handbags, including several identical models in different colours. She enjoys feminine designs with bright colours, creating a diverse style.
During her holiday at the Côte d’Azur, in southern France, known for its luxury resorts and stunning Mediterranean views, Becca wore a Zimmermann dress and carried a Lady Dior bag.
Her jewelry and watch collection includes exquisite designs, such as the Bvlgari Tubogas Manchette High-Jewelry watch with rubies and diamonds, Cartier’s Love bracelet, and a Rolex watch.
She wore a Valentino Haute Couture dress and carried a Kelly bag while watching the sunset at the Riviera on the Mediterranean coast.
