How we sell: Decoding Saigon street vendors’ strange adverts

By Quynh Tran, Nhung Nguyen   August 6, 2017 | 12:00 am GMT+7
These street vendors need no glaring electronic signs, not even a letter to advertise their goods and services.

Shiny billboards are overrated as proven by vendors on Saigon streets. They have mastered the art of signage and need no words to get their message across. Minimalism at its best!