Prince Hotel Da Nang brings Japanese spirit service 'Omotenashi' to Vietnam

The hotel brings the brand's renowned "Service from the Heart," inspired by the Japanese spirit of Omotenashi, to Vietnam, reflecting a commitment to genuine hospitality and attention to detail in new global destinations.

The property features 164 rooms with private balconies, multiple on-site restaurants and bars, an infinity pool, a gym, and a spa.

Almost every room at Prince Hotel Da Nang has a balcony or the view to My Khe Beach. Photo courtesy of Prince Hotel Da Nang

The decision to integrate the former Sel de Mer Hotel Suites into the portfolio was based on the property's high operational standards. The hotel team has undergone extensive training as part of Seibu Prince's global network, ensuring that the international service philosophy, "Service from the Heart," is delivered consistently.

Inspired by the spirit of Omotenashi, the service program reflects over 100 years of operational excellence. Staff members wear an origami-shaped heart on their uniforms as a daily reminder of their commitment to attentive and thoughtful service.

The 164 minimalist-designed rooms and suites each offer a private balcony with views of either vibrant Da Nang or My Khe Beach. Guests can enjoy a diverse culinary journey at multiple on-site restaurants and bars, including The Speakeasy, a rooftop bar featuring 360-degree panoramic views.

Annona Spa offers guests relaxing time. Photo courtesy of Prince Hotel Da Nang

The Annona Spa combines Japanese artistry with Vietnamese cultural elements. Skilled therapists, trained by Japanese experts, perform massages and hair treatments with precision. Treatments use fragrant local herbs and nourishing oils, allowing guests to fully relax.

The rooftop bar, scheduled to launch in April 2026, will offer a Japanese-inspired experience. Additional facilities include a fully equipped gym and a stunning infinity pool on level 5.

Strategically located just moments from My Khe Beach, Prince Hotel Da Nang provides easy access to the city's nightlife and the natural beauty of the Son Tra Peninsula. The location also offers proximity to attractions such as the Dragon Bridge, Marble Mountain, Ancient Town, and the Golden Bridge.

Prince Hotel Da Nang's location allows easy access to many tourist destinations around Da Nang. Photo courtesy of Prince Hotel Da Nang

According to Yoshiki Kaneda, president and representative director of Seibu Prince Hotels Worldwide, Inc., the opening of Prince Hotel Da Nang is a key step in realizing the group's vision of becoming a global hotel brand with Japanese roots.

"Vietnam's growth and status as a premier tourist destination make Da Nang an ideal market to introduce our brand and extend our global footprint," he said. "This property sets a new standard for our expansion into Southeast Asia."

Lee Richards, CEO of the International Division, Seibu Prince Hotels & Resorts, added that bringing Omotenashi and "Service from the Heart" to Da Nang reflects the company's dedication to authentic Japanese hospitality.

"Prince Hotel Da Nang offers guests hospitality combined with the beautiful culture of Vietnam, ensuring every stay is effortlessly elegant and memorable," he said. "This launch is a proud moment for our team as we accelerate our journey toward a global portfolio."

Prince Hotel Da Nang is ideal for couple holiday or honeymoon. Photo courtesy of Prince Hotel Da Nang

The Da Nang hotel opening follows the recent acquisition of the Ace Hotel brand, bringing Seibu Prince Hotels & Resorts' portfolio to 94 properties globally. Brands under the group include The Prince, The Prince Akatoki, Grand Prince, Park Regis by Prince, Park Regis, Policy, Prince Hotel, Park Proxi, Prince Smart Inn, and Leisure Inn.

See more about the hotel here.