Da Nang surpasses Tokyo as most searched city by American tourists: Agoda

By Hoang Phong March 5, 2025 | 04:00 pm PT

People watch fireworks from a high-rise building in Da Nang. Photo by VnExpress/Nguyen Dong

The central city of Da Nang led the list of most searched cities by American travelers early this year, with a remarkable year-on-year growth of 1,538%, according to online travel platform Agoda.

Tokyo, which held the top spot last year, dropped to second place, followed by Bangkok, Manila, and Seoul, based on Agoda's accommodation search data for January 2025.

Known for its long, sandy beaches, Da Nang is home to popular attractions such as My Khe Beach and Son Tra Peninsula, as well as adventure activities like paragliding and jet skiing.

The city is also famous for its international fireworks festival held every summer.

Last year, Vietnam was the most searched country by American tourists, with a year-on-year growth of 174%, Agoda reported.

This significant growth aligns with the Vietnamese government's goal to welcome 1.3 million American tourists by 2028 and position the U.S. as one of the top three markets sending visitors to Vietnam.

In early 2025, the U.S. topped the list of the top 10 countries searching for Vietnam tourism, according to Google's Destination Insights.

The U.S. also ranked among Vietnam's top 10 sources of international visitors last year.