Asia's 'most beautiful island' among global travel hotspots for tourism in 2026

The Vietnamese island is described as a "new gem" rising on the global tourism map.

As global travelers increasingly turn away from overcrowded, classic hotspots in search of fresher and more inspiring places, What’s On highlights destinations undergoing strong transformation thanks to distinctive experiences and ever-improving connectivity.

The list features other names such as Sardinia (Italy), Okinawa (Japan), and Beijing (China).

According to What’s On, Phu Quoc has long been a familiar resort destination for travelers from South Korea, China, and Russia, while steadily attracting growing international interest year after year.

The magazine notes that the continuous expansion of direct flights from East Asia, coupled with expectations of new global connections, is laying the groundwork for a "full-scale transformation" of the island, from a "once-sleepy" fishing village into an international-scale resort and entertainment destination.

Phu Quoc’s appeal, first and foremost, lies in its rare convergence of pristine tropical nature and an increasingly complete ecosystem of experiences.

What’s On portrays the island as a destination bringing together "pristine beaches, vibrant marine life, compelling cultural and entertainment attractions, jungles and mountains," alongside bustling local markets and theme parks – elements that create a multi-layered tourism landscape suited to a wide range of travelers.

What’s On points out that the key factor propelling Phu Quoc into the ranks of the world’s most talked-about destinations for 2026 is its rapidly expanding connectivity.

The increase in direct flights, particularly from East Asia, not only shortens geographical distance but also reshapes how travelers access the island.

From 2026 onwards, new routes expected to link Phu Quoc directly with major tourism hubs across the region are set to bring the island closer to the global travel network.

The island reported strong tourism growth in 2025, receiving 8.1 million visitors, including 1.8 million foreigners.

It expects the numbers to go up to 8.5 million including two million foreigners this year.