Thanakarn Kanthee, also known as Bank Leicester, 21, died at the hospital on Thursday, the Bangkok Post reported.
Thanakarn is a garland seller who had filmed several videos where he drank alcohol as part of paid challenges. One such video, which went viral, showed him drinking straight from a whisky bottle in a party. After the ordeal, Thanakarn vomited and was taken to a hospital, where he died.
The police said Thanakarn might have died due to cardiac arrest, but is waiting for autopsy results before making a confirmation, The Nation reported. Thanakarn was reportedly paid ฿30,000 ($880) to do the challenge.
Following Thanakarn’s death, people began to condemn the online challenges and called for users to stop posting similar content.