Durian could soon be crowned Malaysia's official national fruit

"Durian is not just another fruit. It's part of our national identity," said DMA president Eric Chan. "Every Malaysian, no matter their background, has a durian story, a memory, a tradition. It's the one thing that unites us all," The Straits Times reported.

From roadside stalls to export crates, Malaysia's famous durians, especially Musang King (D197), Black Thorn (D200) and D24, have gained global fame. The Musang King's geographical indication (GI) status, renewed until March 2034, reaffirms its authenticity as a proudly Malaysian product.

"The GI renewal is like a passport stamp for the Musang King," Chan said. "It proves it's truly Malaysian. It's something we can all be proud of, and it shows that our farmers and producers have built a global brand from local roots."

He added that the durian industry contributes millions of ringgit to Malaysia's agricultural exports and supports thousands of farmers and smallholders. Recognizing it as the national fruit, he said, could spark innovation, research and agro-tourism, especially during festival seasons.

"This isn't just a fruit. It's pride and passion," he said, envisioning celebrations featuring farm visits, exhibitions and festivals each July 7.

Agriculture Department director-general Nor Sam Alwi confirmed the ministry had received the proposal and is reviewing it carefully.

"Factors such as socio-economic impact, export value, cultural heritage, public acceptance and the fruit's importance to the national agricultural industry will all be taken into account," she told The Star.

She emphasized that no decision has yet been made. "Should the proposal be endorsed in the future, any announcement will be made by the ministry following formal government approval," she said.