Duke University slams HBO's 'The White Lotus' over controversial use of school merchandise

The controversy centers around episode six of the show's third season, which aired last week. The scene in question shows the character Timothy Ratliff, portrayed by Jason Isaacs, contemplating murdering his wife before taking his own life to escape the consequences of his criminal actions, according to Variety.

Frank Tramble, Duke University's Vice President for Communications, Marketing and Public Affairs, condemned the use of Duke-branded apparel in this context, stating it had "gone too far."

"'The White Lotus' not only uses our brand without permission, but in our view uses it on imagery that is troubling, does not reflect our values or who we are, and simply goes too far," Tramble said, as reported by Deadline.

Tramble highlighted the seriousness of the issue, noting, "Suicide is the second-leading cause of death on college campuses. As imagery from the show is being widely shared across social media, we are using our brand to promote mental health awareness and remind people that help is available."

He further emphasized that although Duke appreciates artistic freedom and creative storytelling, prominently featuring the university's federally registered trademarks could confuse viewers into thinking the university endorses or is affiliated with the series.

Duke University is a private research university located in Durham, North Carolina, the U.S. Founded in 1838, it is widely recognized for its rigorous academics, world-class medical center and elite athletic programs, especially in men's basketball.

Its alumni include Apple CEO Tim Cook, philanthropist Melinda Gates, 7-time NBA All-Star Grant Hill and Indian billionaire Shivinder Mohan Singh.