Handbags inspired by traditional Vietnamese ao dai

On the occasion of Vietnam's National Day, Sept.2, the designer introduces a bag collection called 'Dam', expressing his personal imprint and creations with Vietnamese cultural characteristics.

The designer wished to honor the elegant beauty of Vietnamese women and came up with the idea of making lovely handbags inspired by traditional ao dai.
"I have always cherished the traditional values of Vietnam, dreaming of bringing the national identity to the next level and intersecting with contemporary styles," he said.

Each bag comes in two colors, black and brown. All were sewn with high quality leather imported from Italy.

The straps were created using traditional stitching techniques, simulating the three-cetimeter neckline of the traditional ao dai.

When placed horizontally, the bag is reminiscent of a folded ao dai.

The designer uses geometric elements including triangular and rectangular shapes to seamlessly connect the bag with its straps, demonstrating a minimalist style. The bag also has soft rounded lines to create an elegant look.

The designer hopes that, through the bag collection, he could introduce Vietnamese cultural values to more international audiences.
Cuong Dam was born in 1990 in Hanoi. After graduating from Hanoi University of Architecture in 2013, he later attended the London College for Design & Fashion in the capital to follow his fashion design passion. Dam's style often emphases on the shaping of the design, aiming for a luxurious and elegant style suited to many situations.