Designer La Van Trung Hieu praised for bringing Mondrian art back to fashion

By Phat Dat   July 15, 2019 | 09:00 am GMT+7

Vietnamese fashion designer La Van Trung Hieu has come out with a collection of accessories inspired by famous Dutch artist Piet Mondrian’s geometric abstraction style.

Walk Freely is the name of the summer collection created by La Van Trung Hieu in collaboration with Juno, a leading accessory brand in Vietnam.

The designs are inspired by the famous paintings of Dutch artist Piet Mondrian, in the style of geometric abstraction, something the artist called "neoclassicism".

Designer La Van Trung Hieu.

Designer La Van Trung Hieu.

"I thought of Mondrian’s artwork as soon as I got a trend report for this year that primary colors are making a comeback. I also wanted to pay homage to an artist who created masterpieces and whose aesthetic philosophy complements Juno’s message perfectly," Hieu said in a recent video commercial.

Knowing of the collection, the Netherlands Consul General to HCMC, Carel Richter made a visit to personally view the creations. "The designs are very interesting. They give an alternative look to the historical patterns, combining them with modern details", he said.

Wedge sandals in Walk Freely collection, designed by La Van Trung Hieu.

Wedge sandals in "Walk Freely" collection, designed by La Van Trung Hieu.

Through the slogan Walk Freely, the brand wants to encourage young women to be confident in themselves and what they have, to walk freely on their own paths in primary colors. As the Dutch artist had proclaimed: "The more basic the color, the more inward, the more pure."

Dutch Consul General in HCMC, Carel Richter (third from left), at a store featuring La Hieu’s collection in Ho Chi Minh City.

Dutch Consul General in HCMC, Carel Richter (third from left), at a store featuring La Van Trung Hieu’s collection in Ho Chi Minh City.

"The Netherlands stands for equality for all regardless of gender, sexual preference, race or culture. Walk freely is a theme well chosen, it does not only inspire Vietnamese society to guarantee equal rights for women but also supports the so much needed freedoms of other disadvantaged groups", Carel added.

The consul general also thanked Juno and designer La Van Trung Hieu for making Dutch art popular in Vietnam.

Nearly 6,000 items have been sold within the first month of the collection being introduced.

 
 
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