V-pop prince trends with new music video

‘Muon Roi Ma Sao Con’ (It’s Late, But...) was on YouTube Premiere one day before its release and attracted over 660,000 views.

It crossed one million views within seven minutes on air and 2.5 million views after 45 minutes to rocket to the top of YouTube Trending in Vietnam.

On Facebook and other forums, his fans shared the MV and exhorted people to replay it over and over to get more views for their idol. Fan groups even sought to break the record of his previous MV by playing the new one on multiple devices like laptops, tablets and phones.

The MV is about a guy who has a crush on a woman, which makes him stay up all night and daydream all the time.

Composed and mixed by Son Tung himself, it is a dreamy-catchy R&B and pop song.

In a livestream with fans on April 24, the 27-year-old singer performed the song live and spoke about the inspiration behind it, saying: "Everybody is a fool when they are in love and I’m no exception. It makes you lose control and think about the one you love all day."

Tung has a slew of hits and many accolades under his belt, including an MTV Europe Music Award and inclusion in the 2018 Forbes 30 Under 30 list in Vietnam.