AIA Vietnam, Tiki ink digital insurance platform partnership

By May Pham   July 7, 2021 | 07:00 pm PT
An exclusive partnership between life insurer AIA and digital platform Tiki has been established, aiming to offer Vietnamese families healthier, longer, and better lives.

Under the terms of the 10-year agreement, which remains subject to the satisfaction of certain conditions precedent, AIA Vietnam will become Tiki’s exclusive insurance partner, enabling millions of Tiki customers to access highly relevant life and health insurance solutions via its leading e-commerce platform.

AIA Vietnam and Tiki will also jointly explore collaboration opportunities to meet the diverse and increasing financial needs of Vietnamese people.

The partnership represents a new form of collaboration between insurers and e-commerce players, offering unique lifestyle propositions, through an innovative, customer-centric distribution model.

Wayne Besant, CEO of AIA Vietnam, said, "This unique and first to market partnership starts a new era of personal life insurance in Vietnam. Together, united by a shared vision to deliver seamless health and protection to Vietnamese families".

AIA Vietnam will become Tiki’s exclusive insurance partner. Photo by: AIA

AIA Vietnam will become Tiki’s exclusive insurance partner. Photo by AIA.

The partnership will focus on three distinct areas: lifestyle benefits and innovative distribution; distinctive digital health and wellness offerings, along with other financial and e-commerce propositions.

By leveraging AIA’s omnichannel distribution and leading technology capabilities, alongside Tiki’s leading all-in-one e-commerce platform, this partnership offers significant potential for AIA Vietnam and Tiki to build long term relationships with even more customers across Vietnam.

"For the first time, we will offer bite-size protection and lifestyle-related products on the Tiki platform. Through this digitally-driven partnership, we will offer products tailored to customers’ life stages - building on the proven track record we have created thanks to our strong agency force and bancassurance partnerships," claimed Besant

Tran Ngoc Thai Son, founder and CEO of Tiki, said: "Insurance is a great way to take care of oneself and one's family and help society at the same time. Partnering with a global leader like AIA allows us to embrace that vision by creating personalized life and health insurance solutions for everyone, every need and every circumstance in a seamless, digital-first experience on our platform. This strategic partnership fuses AIA's world-class expertise in insurance and Tiki's deep, hyper-local understanding of Vietnamese consumers to create what we hope to be the simplest, most hassle-free online insurance shopping experience."

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