US personalized gift company gets busy ahead of major holidays

Liam Nelson, CEO of Macorner, a U.S.-based gift company, explained the market's potential: "Personalized gifts are great for any occasion. Whether it's recognizing an employee, a co-worker or a family member's milestone. People love to see themselves represented in the gift itself, and gift givers love the 'wow' factor."

Since its launch in the midst of the pandemic, the company has already fulfilled almost two million orders of unique and fun items for customers worldwide. Popular sellers this year range from home decor, apparel, and drinkware to accessories such as keychains, and phone cases.

"We have created a one-stop shop for your ‘corner,’ whether it’s decorating your living space or buying gifts for loved ones," says Nelson.

His specialty is custom drawings of loved ones and furry friends. On its website, customers can start a project from scratch or choose from a variety of templates that emphasize family, friends, pet lovers, relationships and more. And they’re not just for seasonal events but also for every occasion year round.

A customer receives her customized blanket for Mother's Day. Photo by Macorner

The personalized gift industry is expected to grow from $30 billion in 2023 to $42 billion by 2030, according to a report by Market Research Future.

In 2022, the market was valued at $28.4 billion.

A report by Technavio, a global market research and advisory firm, estimated the personalized gift market will grow at a compound annual growth rate (CAGR) of 7.85% between 2022 and 2027. The size of the market is forecast to increase by $13 million.

The growth of the market depends on several factors, including the continuous development of new products, the rising demand for 3D-printed personalized gifts, and the growing popularity of private-label brands.

Macorner rolls out new products constantly, many in the home decor category. Although barely two years old, the company’s goal is to create a one-stop shop for customers to have fun and express themselves, whether a Mother’s Day themed acrylic plaque for decoration, a wine tumbler, a pillow or a piece of clothing.

"Since Covid, we are all living inside of bubbles, and our homes have become both cocoons and refuges," says Nelson. "We believe that it is just so important to fill our bubbles with friends and family and memories."

On its website, a special AI-driven graphics tool shows the finished product before ordering, which is a little like being in a high-tech workshop.

Throughout the holiday season, its agents will be providing personalized support 24/7, working as quickly as possible to answer questions and fulfill special requests.

"We know that it's natural to get excited and maybe even a little anxious when you give a unique gift for the first time," says Nelson, "but we've made the process fun and stress-free. You or your beloved parents or your important others will receive a top-quality, personalized gift and everyone will end up feeling very nice."