The exhibition, one of the world's largest annual food and hospitality fairs, was held from Feb. 19–23 in Dubai, UAE.
PSL Cashew presented premium products including spicy cashews and cashew butter at the event, showcasing the rich agricultural heritage of Vietnam and also highlighting the country's position as a world leader in cashew production.
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PSL Cashew team at Gulfood 2024. Photo courtesy of PSL Cashew |
The company's presence at the Gulfood Exhibition was a testament to its commitment to quality, innovation, and the expansion of Vietnamese cashews in international markets.
PSL Cashew's showcase featured an array of its finest cashew products, including cashew kernels, roasted cashews, and cashew butter, drawing attention from global buyers and visitors.
These all meet the qualifications of ISO, HACCP, and BRC.
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PSL Cashew products showcased at Gulfood 2024. Photo courtesy of PSL Cashew |
In a groundbreaking move at the exhibition, PSL Cashew inked a pivotal export contract with a prominent Qatari enterprise, heralding a new era for the export of Vietnamese cashews to the Middle East.
This contract underscores the brand's commitment to diversifying its market reach and solidifying its footprint in the Middle Eastern markets, where the appetite for gourmet and high-quality nut products is rapidly growing.
By establishing a direct export channel to Qatar, the company is not only tapping into a lucrative market but also setting the stage for further contracts and expansions in the region.
This strategic direction aligns with Vietnam's broader ambitions to enhance its agricultural exports and showcases the potential of Vietnamese cashews to meet the sophisticated tastes and quality standards of Middle Eastern consumers.
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Activities at PSL’s booth at Gulfood 2024. Photo courtesy of PSL Cashew |
In efforts to broaden the market reach and explore collaborative opportunities for Vietnamese cashew nuts on a global scale, PSL Cashew actively engages in prominent international events and trade shows like Gulfood, Sial France, ANUGA, and Alimentaria.
Beyond simply exporting cashew nuts worldwide, PSL aspires to establish itself as a top option of cashew for consumers.
With its premium products and ambitious vision, PSL Cashew is set to play a pivotal role in the future of Vietnam's cashew exports, bringing the best of Vietnamese cashews to tables around the world.