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Partnering with local farmers key strategy of French firm in Vietnam

By Phong Van   June 27, 2022 | 05:00 am PT
Andros Asia has partnered with local farmers in every market where it is present, including Vietnam, as part of its development strategy.

On June 17 Andros Asia hosted a partnership conference in Tien Giang Province, an event that aimed to promote the development of a sustainable fruit network by the company, local farmers and authorities and fruit suppliers.

At the conference, farmers and suppliers were provided with knowledge of Andros Asia's processes from selecting fruits and processing them into premium products that are to be exported to demanding markets such as the U.S., EU and Japan.

The partnership conference also marked Andros Asia's fifth anniversary in Vietnam and the grand opening of the Go Cong cold storage.

Local farmers in talks with Andros Asia for potential cooperation at the partnership conference in Tien Giang province. Photo by Andros

Local farmers in talks with Andros Asia for potential cooperation at the partnership conference in Tien Giang Province. Photo by Andros Asia

Experts from Andros Asia also shared with local farmers the development itinerary for raw material regions, including planning agri-engineering, obtaining the Global G.A.P certificate, enhancing fruit output, and collaborating with local authorities for research into new fruits.

Andros Asia experts share criteria to develop fruit material area at the event. Photo by Andros

Nguyen Ngoc Quynh, Fruits Sourcing Manager of Andros Asia, speaks about the criteria to develop fruit growing areas at the event. Photo by Andros Asia

"All these activities aim to level up local farmers' mindset and skills, and achieve optimal fruit quantity and quality, which creates a stable flow of income for them.", Valentin Tran, General Manager of Andros Asia said.

Experts from Andros Asia have worked closely with local farmers to help them understand the strict quality standards for fruits in foreign markets and upgrade their knowledge and skills to improve orchards.

Andros Asia has a target of buying 30,000 tons of fruits per year by 2025, all good enough for export to international markets.

Andros Asia and Tien Giang cooperative alliance sign the MoU at the partnership conference. Photo by Andros

Andros Asia and the Tien Giang cooperative alliance sign an MoU at the partnership conference. Photo by Andros Asia

Besides creating a large network of local farmers, the company is also working with local authorities to facilitate local fruit production.

It has signed a memorandum of understanding with the Tien Giang cooperative alliance for developing the fruit farming - consumption chain. According to the MoU, the chain will be based on Andros Asia’s agri-engineering services model, which includes providing seedlings, tending and harvesting techniques, post-harvest techniques, and the processing of output fruit.

"It is all aimed at sustainable mutual development as well as achieving the highest quality of input fruit ingredients for Andros Asia (Global G.A.P standard)," Valentin Tran, General Manager of Andros Asia said.

Valentin Tran, General Manager of Andros Asia. Photo by Andros Asia.

Valentin Tran, General Manager of Andros Asia. Photo by Andros Asia.

Andros is a fruit transformation corporation in Europe, and Andros Asia company is its subsidiary in Vietnam.

Andros Asia specializes in the transformation of locally sourced tropical fruits with key products including frozen fruits (IQF), fruit puree and packaged processed fruits (jams, ingredients for beverages and pastries, products for kids).

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