Logitech honored with Inspirational Brand Award at Asia Pacific Enterprise Awards 2025

This accolade celebrates brands chosen by consumers that inspire their communities through innovation, engagement, and social responsibility. The recognition highlights Logitech's success in connecting technology with user emotions in Vietnam, while advancing innovations that serve both individual needs and broader social well-being. It also honors the company's efforts to promote personalized workspace solutions that enhance productivity and creativity, raise awareness about mental wellness and scientific work practices, and foster community engagement initiatives.

Le Thanh Quang, Cluster Head, Southeast Asia 1 at Logitech, speaking at the Asia Pacific Enterprise Awards ceremony, Oct. 9, 2025. Photo courtesy of Logitech

Le Thanh Quang, Cluster Head, Southeast Asia 1 at Logitech, said the Inspirational Brand Award reflects the growing importance of "human-centric technology," emphasizing responsible innovation that integrates social values into business strategies.

"For Logitech, this award is the result of a long-term commitment—from developing highly personalized products to running campaigns focused on consumers' health and emotional well-being," he said. "Consumers are the core of Logitech's philosophy. They are not just users but also our emotional foundation, deserving to be listened to, inspired, and cared for holistically."

Logitech team and influencers at APEA 2025. Photo courtesy of Logitech

Logitech has organized a series of creative events that connect technology with lifestyle, allowing users to express individuality through personalized experiences. The launch of the POP Icon Keys in October 2024 marked a major milestone, blending technology with fashion. A collaboration with premium cosmetics brand Clinique (under Estée Lauder Companies) created a unique user experience that resonated strongly with young consumers, particularly women.

Beyond product campaigns, Logitech has championed social initiatives aimed at improving community well-being. One example is the "Friday Wellness" series, which promoted mental and physical health awareness. Supported by Henri Hubert, Vietnam's ambassador for Global Wellness Day, the program offered quarterly activities under the message: "Feel better. Do better." This philosophy also guides Logitech's Ergo series, designed to maximize comfort and reduce neck and shoulder strain for long-term computer users.

 

 

Logitech honored with Inspirational Brand Award at Asia Pacific Enterprise Awards 2025

Logitech honored with Inspirational Brand Award at Asia Pacific Enterprise Awards 2025

Recently, Logitech's G Play event became a key gathering for Vietnam's gaming community, with support from media partners and retailers. Meanwhile, the launch of the MX Master 4 featured four inspirational figures from the creative industry, underscoring Logitech's dynamic engagement and commitment to innovation in the Vietnamese market.

The MX Master 4, the latest addition to the MX Series, is engineered for creative professionals, programmers, and business users. Featuring haptic feedback, it delivers precise tactile control ideal for video editing, graphic design, and data analysis. The Actions Ring, powered by Logi Options+, enables app-specific shortcuts and custom commands—helping professionals save up to 33% of their time and reduce repetitive mouse actions by 63%.

The launch of the MX Master 4, together with the APEA Inspirational Brand Award, represents two major milestones in Logitech's journey toward becoming an iconic brand synonymous with creativity and productivity. Both affirm the company's commitment to relentless innovation and user-centered design.

Logitech team and the masters at the launch of the MX Master 4. Photo courtesy of Logitech

The Asia Pacific Enterprise Awards (APEA) 2025 Vietnam ceremony was held on Oct. 9, 2025, by regional NGO Enterprise Asia. The program honored outstanding businesses and leaders driving innovation and sustainable growth under the theme "Showcasing Future-Ready Enterprises."

A total of 342 nominees were evaluated through a rigorous judging process across four award categories: Master Entrepreneur, Inspirational Brand, Fast Enterprise, and Corporate Excellence. Each winner stood out for their resilience, creativity, and dedication to long-term impact.

Launched in 2007, the APEA is regarded as the region's most prestigious award recognizing entrepreneurship, continuous innovation, and sustainable leadership. It provides a platform for businesses and governments to honor excellence while encouraging fair practices and innovation. The program now spans 16 countries and regions, bringing together leading entrepreneurs as a united voice for progress and integrity in enterprise.