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Greenfeed launches new meat product for traditional wet markets

By Pham May   April 21, 2021 | 12:00 am PT
Greenfeed has introduced Mamachoice, a clean meat product without banned additives, as it reaches the milestone of 100 stores across six provinces.

With improvement in living standards, more Vietnamese consumers have opted for safe food with clear origins. They are willing to pay more for quality goods. A survey by Nielsen in 2020 showed Vietnamese consumers were more health-conscious due to the impact of the Covid-19 pandemic.

Understanding Vietnamese demand for high-quality and safe products, Greenfeed, a company with 18 years' experience offering integrated, efficient and sustainable feed-farm-food solutions, has introduced a new meat product, Mamachoice.

The brand is launched as the company reaches the milestone of opening 100 stores in six provinces: Binh Duong, Dong Nai, Dak Lak, Tien Giang, Binh Thuan and Ba Ria Vung Tau.

Vietnamese consumers are paying more attention to safe and healthy products.

Vietnamese consumers are paying more attention to safe and healthy products.

Mamachoice is derived from its exclusive breeding pigs GF24 (Camborough 48), fed with clean bran without banned additives to increase lean muscle growth according to ISO 22000 standards in line with Greenfeed’s efficient livestock production system.

The GF24 breeding pigs are imported from leading U.S. pig breeding company, Pig Improvement Company (PIC). Thanks to PIC’s gene marking technology, GF24 pigs carry the dominant genes for high quality meat that satisfies the tastes of Vietnamese consumers.

Mamachoice pork is tender, sweet and meaty. Consumers can now feel relieved when buying branded meat products at wet markets, a Greenfeed representative said.

In partnership with Mamachoice, Truc, owner of Tri Truc meat store in Long Tho market, Dong Nai Province, said: I'm pleased with its high lean and low fat meat with small bones. Customers are happy to consume the delicious, nutritious pork so they often return to the store to buy the branded products.

The new store design also offers large and professional space.

The new store design also offers large and professional space.

Mamachoice also provides a new solution for consumers, farmers and suppliers in the clean food ecosystem. The brand opens up the consumption market for farms adopting Greenfeed’s livestock production solutions related to animal nutrition, breeding, barns, livestock management, biosecurity and veterinary medicine.

Commenting on market potential, the representative said the company would quickly distribute the new brand nationwide.

The move will help more Vietnamese consumers easily access safe and tasty meat across the region. At the same time, it will facilitate farms to adopt Greenfeed's effective livestock solutions to thrive in the future, he said.

Greenfeed is ranked among the top 100 global feed companies (according to Feed International Magazine), top 50 brands in 2020 (Forbes Vietnam) and top 100 largest Vietnamese enterprises (VNR 500). The company is also one of the top 100 ideal workplaces in Vietnam (Anphabe).

The company specializes in producing animal, poultry and aquaculture feed with key brands like Greenfeed, Higain, Hitek, FCR 1.5, Aquagreen, Panafeed, Superwhite..., satisfying ISO 22.000, HACCP, GLOBAL GAP, and BAP standards.

The company has 10 feed mills in Vietnam, Cambodia, Laos and Myanmar, equipped with cutting-edge technology.

After two years of launching, G Kitchen, a fresh chilled meat fully created by Greenfeed’s closed production process, has been presented at 38,000 points of sale like supermarkets, convenience stores, e-commerce platforms, restaurants, hotels and schools.

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