Global Finance names Citi as 'World's Best Digital Bank 2023'

The awards received submissions from banks and the judging panel comprised of representatives from Infosys, a global leader in consulting, technology, and outsourcing solutions.

Winners were selected based on their strategy for attracting and serving online customers, success in getting clients to use digital offerings, growth of their online customer base, breadth of products offered, evidence of tangible benefits gained from digital initiatives, and website design and functionality. Sub-category winners were selected on the basis of relative strength, products, and services.

In the sub-category of Best Corporate/Institutional Digital Banks, Citi Vietnam won awards for "Best Online Cash Management Services", "Best Mobile Banking Adaptive Site", "Best Social Media Marketing and Services", "Best Innovative and Transformation", and "Best Open Banking APIs."

Citi won 2 awards at Global Finance World's Best Digital Bank Awards 2023. Photo courtesy of Citi

"The awards are a recognition of our Digital First strategy that has helped clients build operational efficiency and resilience using our digital solutions such as client onboarding, service digitization, digital channels, instant payments, cross-border fund transfers, and trade. Our digital capabilities are a key distinguishing factor that enables us to be the preeminent bank for clients with cross-border needs," said Ramachandran A.S., Vietnam Citi Country Officer.

In Vietnam, Citi has introduced CitiDirect BE Digital Onboarding for corporate clients, which has resulted in the majority of new accounts being opened via a digital process.

Citi also introduced the CitiDirect BE Document Center, a new service digitizing supporting documents and streamlining relevant processes required to make cross-border payments for institutional clients.

With these digital capabilities, including electronic customs declaration processing and eTax payments, Citi now provides an expanded suite of digital services to its corporate clients in Vietnam.