Thai jackfruit price tumbles to 15 US cents per kilogram in Vietnam

Their main export market has tightened import protocols with respect to banned substances and pesticide residues.

Orchards in the Mekong Delta provinces of Ben Tre and Tien Giang, Vietnam’s largest jackfruit growing areas, are slashing prices for top-quality produce, which used to be among the most profitable for their farmers in recent years.

Hung, who owns 40 jackfruit trees, said he recently sold three tons for VND5,000–8,000 per kilogram, well below his production cost of VND9,000–12,000.

"If prices remain low, my family will suffer heavy losses this year."

Costs have been rising due to higher fertilizer and labor expenses, and traders are wary since China raised the quality bar.

Industry insiders also said competition from other seasonal fruits such as watermelon, lychee, mango, and mangosteen added to the challenges.

In the first quarter of 2025 jackfruit exports fell by 13% year-on-year to $70 million.