On average, each Vietnamese person spends 4.6 hours a day on the internet.
Global Web Index, Q4/ 2015 |
Vietnamese shoppers spent approximately $4.07 billion online last year, marking a jump of 37 percent from the previous year, according to a 2015 report on e-commerce in Vietnam.
Source:Vietnam E-Commerce and Information Technology Agency
Average spending of each individual
Source:Vietnam E-Commerce and Information Technology Agency
Shoppers can find many utilites on e-commerce sites.
Source:Vietnam E-Commerce and Information Technology Agency |
Hundreds of thousands of products can be found online, and there are various methods of payment available. Vietnamese purchasers care most about clothing and prefer to pay in cash when they receive their orders.
Source:Vietnam E-Commerce and Information Technology Agency
Source:Vietnam E-Commerce and Information Technology Agency
To buy an item online, shoppers also have plenty of choices.
Source:Vietnam E-Commerce and Information Technology Agency
However, there remain obstacles for consumers who shop on the internet.
Source:Vietnam E-Commerce and Information Technology Agency