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Facebook on Wednesday stated that it had removed 13 accounts and 10 pages linked to Vietnam’s biggest telecom provider Viettel and its Myanmar venture Mytel for "violating" its "policy against coordinated inauthentic behavior".
The move marks the first time the social network behemoth has taken action against businesses for directly using disinformation against competitors.
Military-run Viettel said in a release Friday that the company is verifying the allegation and is willing to cooperate with Facebook. It will punish anyone guilty of misconduct, the firm said.
"As a company with presence in 11 countries, Viettel always complies with the laws and business ethics in each market."
The company added it supports Facebook’s efforts to clean up the social network environment and expects the latter to function in a cooperative manner to avoid making unilateral allegations.
Facebook claimed the individuals behind the network used fake accounts to manage pages posing as independent telecom consumer news hubs. They posed as customers to criticize their rivals.
"The page admins and account owners typically shared content in English and Burmese about alleged business failures and planned market exit of some service providers in Myanmar, and their alleged fraudulent activity against their customers."
Facebook noted that although the people behind these activities, which originated from Myanmar and Vietnam, attempted to conceal their identities and coordination, its investigation found links to Mytel in Myanmar and Viettel in Vietnam.
Viettel owns a 49 percent stake in Mytel.
The controversial pages have around 256,600 followers, and admins have paid around $1.15 million for ads on Facebook in U.S. dollars and Vietnamese dong, it added.
Viettel's revenue last year rose 7.5 percent year-on-year to $251 trillion ($10.78 billion), accounting for 50 percent of Vietnam's telecom revenues. The company eyes to commercially launch 5G services in June using its own equipment.
