Vietnam Airlines sells meals for first time and it’s from Pizza 4P’s

Sales began Monday on selected domestic flights of 60 minutes duration or more and international flights of at least 90 minutes leaving from Hanoi and HCMC, the airline said in a statement.

A box of Pizza 4P’s on a Vietnam Airlines flight. Photo courtesy of Vietnam Airlines

Margherita and 4 cheeses are being offered at VND119,000 dong (US$4.51) for half a standard pizza.

Customers need to place an order at least 24 hours in advance on the airline’s website or app.

Other airlines such as Vietjet, Bamboo Airways and Vietravel Airlines have already been selling food and souvenirs on board.

Vietnam Airlines started to sell milk tea on board in 2022 for VND49,000 per cup on domestic routes and VND100,000 on international flights.

Vietnam Airlines said it is shifting toward more personalized, co-branded products that appeal to younger travelers, families and international passengers.

Pizza 4P’s was founded in 2011 by Japanese couple Yosuke Masuko and Sanae Takasugi. Although pizza is its main offering, Pizza 4P’s positions itself as a restaurant chain rather than a fast-food outlet.

It now has 40 restaurants, including 35 in Vietnam and five in Cambodia, Indonesia, Japan, and India.