Skincare brand removes ad featuring late actress Barbie Hsu

Taiwanese actress Barbie Hsu. Photo from Weibo

The company, for which Hsu had been a brand ambassador, withdrew the ads on Wednesday, stating that the decision was made out of respect.

"With a heavy heart, we learned of the unfortunate loss of our beloved brand ambassador, Barbie Hsu. During our three years of collaboration, we witnessed her dedication to beauty and her love for life," the brand stated, encouraging people to cherish the memories she left behind.

The move sparked mixed reactions, Dimsum Daily reported. Some netizens praised the gesture, commenting, "Thank you for your warmth" and "Forever supporting the most beautiful ambassador."

Others, however, wished for the ads to remain as a tribute, pleading, "Can we not take them down? Please," and "Let the ads remain so we can always see her."

Hsu’s family confirmed her death at the age of 49 in a statement released by her sister Dee Hsu on Monday.

According to the Taipei Times, Hsu’s family confirmed Wednesday night that her ashes had arrived in Taiwan on a private jet and that no funeral would be held, honoring her lifelong wish for privacy.

Hsu gained fame from her roles in TV series such as "Meteor Garden," "Mars," and "Summer’s Desire." Her personal life, especially her marriages, has always been a focal point of public and media interest.

She was married to Wang, 43, from 2011 until their divorce in 2021, and they have two children together.

Following the divorce, Hsu reunited with her ex-boyfriend, South Korean musician DJ Koo, and married him in Feb. 2022. The couple resumed their life together until her untimely death.

Wang later married Mandy in May 2024.