Mercedes, Audi, Lexus among major brands opting out of Vietnam’s biggest motor show

Audi prefers to participate in more exclusive and luxurious events, Ferry Enders, its CEO for Vietnam, had said at the launch of a new showroom in HCMC’s District 7 in March.

Lexus has said it has different business strategies every year, and this year they include not participating in the event. Mercedes has not explained its absence.

Other major brands to not participate are Mini, Kia, Mazda, and Peugeot, all manufactured and distributed in Vietnam by Thaco. VinFast, Nissan and Jeep have also opted out.

So far 11 companies have confirmed their participation: Ford, GAC, Honda, Isuzu, Mitsubishi, Skoda, Subaru, Suzuki, Toyota, Volkswagen and Volvo.

Three motorbike brands, Honda, SYM and Yamaha will also take part.

Last year the Vietnam Motor Show was cancelled due to falling demand for cars in the country.

The annual event is usually organized in October to boost sales during the year-end season.