iPhone 16 Pro Max’s new color sells out in 3 mins

Apple Store Online has begun accepting orders for the latest iPhone lineup and delivery is scheduled for six or seven days later.

But within three minutes of opening customers looking to buy the Pro Max 256GB in desert titanium color were informed that delivery would be pushed back to Oct. 5-12 at the earliest, meaning one or two weeks more after the original deadline.

Minh Son of Hanoi successfully ordered one phone on e-commerce platform Shopee, but when he tried to order a second one at 12:10 a.m., only the black version was available.

Vietnam’s largest smartphone retail chain The Gioi Di Dong stopped accepting orders for the titanium and white colors within 20 minutes and asked customers to try again on Sep. 27.

After 90 minutes its website showed that 42,900 people had placed orders for the four new iPhone variants, with 25% making deposits.

Another chain, Hoang Ha Mobile, received 6,500 orders in the first 10 minutes and expects to have 15,000 within 24 hours.

Some 91% were for the Pro Max, 85% of them being for desert titanium.

But with the new color being in short supply in the first batch, customers might have to wait until October-end, a spokesperson said.

The 256GB Pro Max is priced at VND35 million (US$1,424) in Vietnam.

The four iPhone 16 models were unveiled on Sep. 9, featuring larger screens for the Pro models and camera upgrades across the board, including a 48-megapixel ultra-wide camera and a new Action button.