Delivery firm TikiNow fined $7,600 for misleading advertising

By Phuong Dung July 15, 2025 | 07:13 pm PT

Express delivery company TikiNow Smart Logistics has been fined VND200 million (US$7,645) for making misleading claims about its services to poach customers from competitors.

The company, originally founded as an exclusive service provider for e-commerce platform Tiki but now independent, was fined by the National Competition Commission for some of its claims on its website.

A TikiNow employee hands over a package to a package to a customer. Photo courtesy of TikiNow

A TikiNow employee hands over a package to a customer. Photo courtesy of TikiNow

The commission hauled it up for its claims "100% nationwide delivery coverage; up to 1,000,000+ orders delivered daily; and 100,000+ orders processed daily."

TikiNow then changed it to "delivery coverage expanded to 34 localities; up to 1,000,000+ orders processed monthly; and 100,000+ orders can be processed daily."

The commission said while the misleading information caused confusion with an intent to draw customers away from competitors, TikiNow has been cooperative during the investigation and provided the necessary data.

It also took corrective measures like changing the information on its official website, it said.

TikiNow, which began operation in 2013, became an independent entity in 2019 and now offers solutions like warehousing, packaging and delivery.